Our client, operating in a highly competitive niche, approached BluestoneSEO with a clear set of challenges and goals.
Despite a decent website and some traffic (~1,450 visitors per month), they were struggling to gain visibility, surpass competitors, and convert traffic into sales.
Their primary objectives were:
- Increase traffic significantly to compete and dominate the market.
- Surpass competitors by improving rankings for high-value keywords.
- Establish their website as a trusted brand and a go-to resource in their industry.
Objectives and Challenges
Upon conducting an initial audit, several major issues were uncovered that hindered their website’s growth potential:
- Indexing Issues:
The website faced severe technical SEO problems, making it difficult for search engines to crawl and index content properly. Without proper indexing, the website was not visible to potential customers. - Thin Content:
Much of the site’s content lacked depth and relevance, which negatively impacted both rankings and user engagement. This was a major hurdle in establishing authority and expertise in their niche. - Lack of Quality Backlinks:
The website had few, if any, high-authority backlinks, which are essential to building trust with search engines like Google. Without backlinks, the site struggled to rank for competitive terms. - On-Page SEO Deficiencies:
Several critical on-page SEO factors were missing, including optimized meta tags, headers, image alt texts, and structured data. This led to poor rankings for many key pages. - Non-Optimized CRO (Conversion Rate Optimization):
The website’s design and user experience (UX) were not optimized for conversions, which meant even the visitors they had were not converting into customers effectively.
Services Provided
To address these issues, BluestoneSEO provided a full suite of SEO services, designed to deliver both short-term gains and long-term sustainable growth. This included:
- Comprehensive SEO Audit: We conducted a detailed audit, identifying all the critical technical, content, and off-page SEO issues that needed addressing.
- 12-Month Growth Roadmap: Based on the audit, we developed a 12-month SEO roadmap, prioritizing tasks that would generate immediate results while setting up long-term success.
- On-Demand Content Writing: We revamped the existing content strategy, focusing on creating high-quality, relevant content that aligned with search intent and user needs.
- High-Authority Link Building (A la carte): Our link-building strategy focused on acquiring authoritative backlinks from trusted sites in their industry, improving both trust and rankings.
- CRO (Conversion Rate Optimization): We optimized the site’s layout, CTAs (calls to action), and overall design to ensure that more visitors would convert into customers.
Implementation Process
To ensure a structured approach, we broke the implementation process into distinct phases:
Technical SEO Fixes:
- We addressed multiple homepage versions causing duplication issues. These were resolved by consolidating versions and properly implementing canonical tags.
- 404 errors and broken links were identified and fixed to improve crawlability.
- Implemented proper internal linking to distribute link equity and improve navigation.
- Conducted a sitewide content audit to eliminate duplicate content and update thin, underperforming pages.
- Introduced E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles to strengthen content quality, increasing trust with both users and search engines.
Content Strategy & Execution
- We revamped the blog and core pages by conducting thorough keyword research, identifying content gaps, and creating a content calendar aligned with the client’s target audience.
- Published 30 high-quality articles each month, optimized for SEO, and relevant to the client’s industry. These articles were designed to capture both informational and transactional search queries, driving organic traffic at various stages of the customer journey.
- Ensured every piece of content was built with the E-E-A-T framework, integrating expert insights, authoritative sources, and trust-building elements like case studies and testimonials.
Link Building Campaign:
- Acquired 5 high-authority backlinks per month from reputable websites in the client’s industry through strategic outreach, partnerships, and content syndication.
- Focused on securing backlinks from sites with high domain authority (DA), relevance, and strong traffic profiles to improve the client’s own domain authority and organic rankings.
Conversion Rate Optimization (CRO):
- We audited the client’s entire website from a conversion perspective, making data-driven changes to the design, layout, and call-to-action elements to maximize conversions.
- Improved the mobile responsiveness of the site, which led to better user experiences on all devices and contributed to reduced bounce rates and higher conversions.
- Ran A/B testing on landing pages, optimizing them for increased sales and sign-ups.
Results & Outcomes
The impact of our efforts became evident within just 180 days:
Traffic Growth
The client’s traffic grew from 52 clicks per day to 900 clicks per day, a massive 17x increase.
Monthly traffic surged from 1,450 visitors to over 25,000 visitors, providing a steady stream of potential customers.
Sales Growth:
The site began generating an average of 900+ sales per month (up from almost none before). With an average product price of $35, this translated to $31,500 in monthly revenue.
Improved Rankings & Authority:
The client’s site now ranks on the first page for several high-value keywords, driving qualified traffic and positioning them as a leader in their niche.
The continuous acquisition of high-quality backlinks has boosted their domain authority, making future growth more sustainable.
Enhanced Brand Visibility:
The client is now seen as an authoritative brand in their industry, with a content strategy that not only drives traffic but also establishes them as a trusted resource for their target audience.
Work with BluestoneSEO
Are you looking for similar transformative results for your business? BluestoneSEO specializes in building SEO strategies that not only increase traffic but also convert visitors into customers, driving long-term business growth.
Frequently Asked Questions (FAQs)
Can I expect these types of results?
While we strive for impactful results with every client, each project is unique. We’ll tailor an SEO strategy specific to your business needs, industry, and competition. Contact us to assess your current situation and potential for growth.
How much did this campaign cost?
The cost of this campaign included a comprehensive SEO overhaul, content creation, and high-authority link building. Each campaign is custom-priced based on scope and objectives. Reach out for a detailed consultation and quote.
Do these results last?
Yes. Our strategies are designed for long-term success. By consistently optimizing and updating content, building quality backlinks, and ensuring the site stays technically sound, we make sure the results are sustainable well beyond the campaign period.
