Let’s cut the hyperbole and get real about online success.
Meet Mr. Ron, a frustrated e-commerce business owner drowning in a sea of mediocrity.
His site, once peddling XY products, was gasping for air with a measly 2132 monthly visitors.
We’re about to spill the beans on how we turned his sinking ship into a thriving niche site with mind-blowing 900% growth in just six months.
No smoke, no mirrors—just actionable strategies that turned Mr. Ron’s ‘close shop’ mindset into a resounding ‘bring it on.’
Buckle up for a ride through the trenches of transformation.
Here traffic meets conversions, and money talks louder than the hype.
About The Client
You’ve already met Ron, the frustrated website owner. The Website was ecommerce and he used to sell products like XY(ex: gardening materials).
The only problem was, At that time, his website’s traffic was merely 2132. (According to Ahrefs).
A very small number for an e-commerce website, I know!
Meanwhile, he came to us to get some links and increase his website traffic by 2x or 3x.
The only problem was, his products had very low traffic potential.
So we handed this task to our oracles.
And the suggestion we got was,
“Turn the website into a niche site by working relentlessly on the blog section.”
BLOGs…!! But I am not a writer, How am I supposed to do that, said Mr.Ron.
So, he wanted to close the business.
But we showed him that his website had a lot of potential if it got turned into a niche.
Eventually, Mr Ron agreed to our proposal and we dut it!
Reason Behind Suggesting Conversion to Niche Site
The first thing that was showing us light in the end of the tunnel was the low authority (Domain Authority under 30) websites already ranking in that niche.
We also found lots of low competition long tail keywords that had high search volume.
This made it easier for us to produce lots of content for the website blog.
So, Ron’s website had potential to rank quickly on SERPs as other low authority sites were already ranking.
Lastly, there were lots of products on the website which could be promoted via Affiliate Marketing. This also made the idea of conversion an ideal one.
We made sure that the niche was profitable and the site could be monetized.
The Challenges During Conversion
Site was losing traffic
Obviously, turning an e-commerce website into a niche site was not an easy journey.
We had to overcome a lot of technical challenges along the way.
The website sales and traffic was extremely low.
There was no quality content in the blog section.
And There were lots of technical issues such as:
- Technical elements such as schema
- On-page SEO elements
- Site speed issues
- Disavow toxic links
- Broken links
- Usability
- Crawl error and rendering issues
- Internal linking
- Backlink profile
Also the niche is very competitive so it was pretty much a challenge for us to make the website rank and boost sales.
Business Impact
To rescue this website,
we geared up and started working towards turning it into a niche website.
We worked heavily on content marketing and made the blog section rich with quality content.
We fixed all the technical issues and replaced the broken spammy links with quality ones.
We audited the website and implemented all the necessary SEO strategies.
Eventually, the website started growing rapidly and there were remarkable conversions and sales.
Current traffic of the website
How We Did It?
How did we generate these noteworthy results? We did the following for this niche site:
- Fixing all the technical and on-page issues
- Keyword research
- Content creation
- Link building
To create a solution specifically suited to the requirements of the website, we made use of our subject-matter experience and industry knowledge.
Most of the keywords that were used for the site were low traffic potential e-commerce keywords. So we started doing keyword research based on his products. The ultimate objective was to 301 redirect the visitors from the product pages to the content pages.
Then we conducted a thorough content audit to fix all the issues regarding the content on the website. This was a key reason for a higher bounce rate.
Changing the website design was also essential because previously it was an e-commerce site. To show off the utmost authority and expertise in that particular niche we did it.
Finally comes the website’s backlink profile. We fixed the broken links and built quality links on the homepage and all the internal pages.
While building a powerful SEO campaign, we drilled down into the site’s flow to ensure visitors knew how and where to convert.
The Execution – Get, Set, Go!
Here is how we revamped the overall strategies of the website:
Website Audit
What: A website audit is a thorough evaluation of all the elements that influence a website’s search engine exposure.
Why: To mark all the errors of the website and all the opportunities of acquiring traffic.
What We Did: We audited the website and identified the organic growth potential of the website. The audit helped us get a deeper analysis and overall insight of the website.
Fixing all issues
Fixing Technical Errors
What: Website errors like crawl errors, broken links, unoptimized sitemap, missing canonical tags, missing schema markup, 404 errors, no-index pages tag and page with redirect chain.
Why: To ensure a smooth user experience and make the website optimized.
What We Did: We fixed all the technical issues and made the website user-friendly and easy-to-crawl for search engine bots.
Mobile-friendliness
What: Being properly visible with all the website text and elements on mobile and other devices.
Why: To make sure that people who are visiting the page from mobile devices don’t bounce from the website.
What We Did: We properly optimized the website so that it can be supported and viewed properly on mobile devices.
Redesigning The Website
What: Changing the design, theme and layout of the website.
Why: To turn the ecom site into a niche site.
What We Did: We used the generated press theme with Elementor to re-design the entire website.
Optimize page speed
What: The speed at which the content on a page loads is referred to as page speed.
Why: To make the user experience better and decrease bounce rate.
What We Did: By optimizing various factors, we optimized the page speed.
Link Audit
What: Evaluation of the existing links pointing at a website and finding potential issues and opportunities of the website’s backlink profile.
Why: Helps to identify spammy backlinks that need to be removed and opens up new possibilities for getting high-quality links to your website.
What We Did: Found and removed all the toxic links that hold the potential rankings.
Content Audit
What: The process of documenting and evaluating all of the content on a website, including how well it performs, is known as a content audit.
Why: While the site already had some good content, it wasn’t performing up to its potential. Our content audit uncovered issues with formatting, targeting, keyword usage, and an overall lack of authority (backlinks).
What We Did: We put together an action plan to improve the existing content before generating new content.
Content Strategy
We put together a cohesive content strategy that focused on defined audience personas, article formatting guidelines, and a detailed content calendar to ensure we could create large volumes of content without sacrificing quality.
Keyword Research
What: Finding useful search terms that your target customers enter into search engines is the process of doing keyword research.
Why: Because we needed to 301 redirect e-commerce product pages to the blog content.
What We Did: We scraped low authority competitor traffic to find additional keywords that needed to be featured on the site. With the help of tools like ahrefs keywords explorer, we proceeded to find the profitable low-authority keywords that are relevant to the product pages.
Keywords research sheet
Planning the Site
What: Plan of the site’s structure, pages, content and product placement.
Why: To properly execute everything and make the website effective and functional.
What We Did: We planned the homepage, the product pages and the blog pages of the website. Our goal was to redirect visitors of the product pages to the blog pages. We produced lots of content and made the blog section our primary focus. We focused on building the website content around high volume keywords that the competitors were using and we also focused on low competition keywords.
Building the Content
What: Blogs and text for the website.
Why: To increase, attract and convert site visitors and to educate and inform them.
What We Did: Our content team started researching the niche and started digging deeper. They got all the products that the website sold and tested them out in real lives to know all the products through and through. After that they started producing fresh content everyday and we started publishing them on the website regularly.
Internal Linking
What: A link between two pages within the same domain is known as an internal link.
Why: Helps to build the topical authority and boost the traffic overnight.
What We Did: We created internal links so that people go from the info content to commercial content on the website.
Link Building Outreach
What: The process of encouraging people online to link back to your website in order to build high-quality links from other websites.
Why: The final step of the strategy was ensuring a steady stream of inbound links from reputed websites.
What We Did: We launched various outreach campaigns focused on high-level blogs and sites. Because the content quality was top-notch it became easy to acquire backlinks for them. And like this, we maintained the website link equity and built quality links for the home page and all the internal pages as well.
Live links
Impact of Conversion After 90-Days
Results
Final Results
| 300% Organic Traffic Growth | 14 Number of New Content | 9 Link placement: |
